Home Care Website Redesign
Your care website should bring in calls, not just sit there looking nice.
If families land on your site and leave without picking up the phone, the problem usually isn’t the care you give. It’s a site that loads slowly, feels dated on a phone, and hides the one button that matters. We rebuild it so visitors trust you in seconds, and we carry your Google rankings over with you, so you never start from zero.
Sound familiar?
A few quiet signs your website is costing you clients
Most owners don’t redesign because the site looks bad. They redesign because the calls stopped
coming and they finally worked out why. See how many of these ring true.
coming and they finally worked out why. See how many of these ring true.
It takes more than three seconds to load. By then over half of visitors have already left, according to Google’s own numbers.
It looks broken or cramped on a phone, which is where most families search for care late at night.
The phone number is buried, so a worried daughter has to hunt for a way to reach you.
It takes more than three seconds to load. By then over half of visitors have already left, according to Google’s own numbers.
You pay for ads or rank on Google, but almost none of those visitors actually call.
You feel a little hesitant handing out the link, because it doesn’t match the quality of your care.
Nodding along to two or more? A redesign usually pays for itself in recovered calls.
What changes after launch
The same visitors. A very different result.
A redesign doesn’t just look better. It changes what a visitor does in the first few seconds, which is the whole game in home care.
3 sec
The window you have before a slow site loses a family. We build new sites to open almost instantly.
7/10
Roughly seven in ten care searches now happen on a phone. Every page is built mobile first.
1 click
From any page, calling you or sending an inquiry should never be more than a single tap away.
What a redesign actually fixes
We don’t just repaint the walls.
We fix what kept people from calling.
Every redesign starts by finding the real reasons your current site loses visitors, then rebuilding each one the right way.
Speed that keeps people there
We strip out the heavy, outdated code and oversized images that make old sites crawl, so your pages open before a visitor loses patience.
A site that shines on a phone
Most families find you on mobile. We design for that screen first, so buttons are easy to tap and your number is always one touch away.
Trust built into the first screen
Real photos, named reviews, certifications and clear services up top, so a visitor feels safe handing you their loved one within seconds.
SEO carried over, not lost
We keep the pages Google already ranks, redirect the rest properly, and build a clean structure so you hold your position through the move.
Privacy and HIPAA awareness
For US agencies we build with secure forms and a structure that never stores patient information, so compliance worries stay off your plate.
Clear paths to contact you
Every page gently guides a visitor toward one action: reaching out. Smart inquiry forms send the lead straight to your inbox.
Remember who’s really reading
Behind every inquiry is a family deciding who to trust with someone they love.
That decision often starts on your website, late at night, on a phone. A redesign makes those few seconds feel calm, clear and reassuring, so the call to you becomes the easy choice.
The question every owner asks
“Will I lose my Google rankings if I rebuild?”
It’s the right thing to worry about. We’ve met owners who paid for a cheap rebuild, watched their site drop off the first page, and lost calls for months. That happens when the new site ignores everything the old one earned.
We do the opposite. Before we touch a thing, we note every page Google already sends you traffic for. Those addresses stay the same where we can keep them, and anything that has to move gets a proper redirect so visitors and search engines land in the right place. Your hard-won position comes with you.
We map your traffic first
We list every page bringing you visitors before any design work starts.
Redirects set up the right way
Old links never break. Visitors and Google always reach the new page.
Your old site stays live
It keeps working until launch day, so there’s no gap where families can’t find you.
We watch the numbers after launch
We check your rankings and traffic once you’re live and fix anything that drifts.
How it works
Four simple steps. You stay in control the whole way.
1
Free site review
We look at your current site the way a worried family would, and tell you plainly what’s helping and what’s pushing people away.
2
Plan and design
We map the new structure, write content that speaks to families, and design every page around your logo and colors. You approve it before anything goes live.
3
Build and protect rankings
We build the new site and set up the redirects that carry your Google position over. Your old site keeps running the entire time.
4
Launch and support
We go live with no downtime, then stay on to help with edits, hosting and any questions long after launch.
What a redesign looks like in real life
From a quiet website to a phone that rings
Here’s the kind of shift care owners describe after we rebuild a tired site. Same business, same services, finally getting noticed.
Before the redesign
“It was up, but it was invisible.”
After working with Elders Hope
“Now people call having already decided.”
We build for this moment
The trust between a caregiver and a family is what your website has to earn first.
Why care owners choose us
We work only with care businesses, so we already speak your language
You won’t have to explain what a care plan is, what families worry about, or why trust matters more than flash. We’ve redesigned sites for home care, home health and senior services across the USA, Canada and the UK.
Who this is for
A redesign makes sense when your site no longer matches your business
Non-medical home care agencies
Home health and senior care providers
Agencies that recently rebranded
Owners stuck on a slow DIY or template site
UK domiciliary and care home services
Canadian home care businesses growing fast
Questions, answered plainly
What care owners ask before a redesign
Will redesigning my website hurt my Google rankings?
No, not when it’s done properly. We keep the page addresses Google already trusts, set up redirects for anything that moves, and carry over your content. Most agencies hold their position or improve it after launch.
Will my website be down while you rebuild it?
No. Your current site stays live and working the whole time. We build the new one alongside it and only switch it on once you’ve approved everything, so families can always find you.
How long does a home care website redesign take?
Most projects run three to five weeks, depending on how many pages you have and how quickly we get your content and feedback. You’ll have a clear timeline from day one.
Do I have to change my domain or hosting?
You keep your domain. You can stay on your current hosting or move to a faster one, and we set it up for you either way. Nothing important is lost in the move.
Can you keep my logo and brand colors?
Yes. We design the new site around the logo and colors families already recognise. If your brand could use freshening up too, we can take care of that as well.
Is the new site safe for a US home care agency?
Yes. We build privacy first, with secure contact forms and a HIPAA aware structure that never stores or exposes patient information.
What does a website redesign cost?
It depends on how many pages you need and what we’re fixing. Your free site review comes with a fixed quote and no pressure. Every site is custom built, and our pricing sits comfortably below the big agencies.
What care owners ask before a redesign
Send us your current site and we’ll give you an honest review, point out what’s quietly costing you calls, and show you what a redesign would change. No cost, no pressure.
Elders Hope is a highly experienced development and marketing team, which provides a professional solution for your senior care business.
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